{"store":{"baseInfo":{"podcastTitle":"TOP LINE Transformation","slug":"toplinetransformation","podcastDescription":"The Top Line Transformation Podcast shares strategies from our unique sales and marketing system that helps start-ups and SMEs increase their top line revenue fast, so they can create a highly profitable fast-growing company without spending more on advertising, increasing their sales team, or giving up equity to a VC investor.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/5958832/TLT-podcast-coverart_gu7ymh.jpg","podcastShareLogo":null,"podcastUrl":"https://toplinetransformation.podbean.com","podcastCanSearched":false,"feedUrl":"https://feed.podbean.com/toplinetransformation/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pu/pbblog-jmh88-5aecb0","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":30,"gmtAdjustment":"GMT+00:00","useDaylightTime":1,"value":0,"text":"(GMT+00:00) Greenwich Mean Time : Dublin, Edinburgh, Lisbon, London","daylightStartTime":"Last Sunday of March +1 Hours","daylightEndTime":"Last Sunday Of October +1 Hours","timezone":"Europe/London"},"podcastDownloads":null,"totalEpisodes":38,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Brian Conway | Achieve Success","engagementStatsBaseUrl":null,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-jmh88-5aecb0-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/gb/podcast/serious-about-selling/id1479980197","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://r4j68.app.goo.gl/?link=https%3A%2F%2Ftoplinetransformation.podbean.com%3Faction%3DopenPodcast%26podcastId%3Dpbblog5958832%26podcastIdTag%3Djmh88&dfl=https%3A%2F%2Ftoplinetransformation.podbean.com&utm_campaign=pb_web&utm_source=podbean_web&utm_medium=dlink&imv=670&amv=530&isi=973361050&ibi=com.podbean.app.podcast&ipbi=com.podbean.app.podcast&apn=com.podbean.app.podcast","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Avenir"},{"id":"SecondaryFont","val":"Avenir"},{"id":"PlayerColor","val":"#8fc31f"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#000000"},{"id":"HomeHeaderBackgroundColor","val":"#ffffff"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"PageHeaderBackgroundColor","val":"#868686"}],"episode-list":[{"id":"EpisodeListType","val":"simple-list"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"show"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#e9e9e9"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/ADRaLEhApCl8","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-LM85rNiJrcwN","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer2"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"Copyright 2022 All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":["https://www.googletagmanager.com/gtag/js?id=G-TP93LLY3WQ","\n window.dataLayer = window.dataLayer || [];\n function gtag(){dataLayer.push(arguments);}\n gtag('js', new Date());\n\n gtag('config', 'G-TP93LLY3WQ',{'allow_enhanced_conversions':true});\n"],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":false,"sectionMaxCount":10,"enableEditorLink":false,"enableEditCookiesNotice":false,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":true,"organizationName":null,"organizationPageLink":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://toplinetransformation.podbean.com","apiCommonParams":{"t":"680367a8","clientSignature":"a28efe50c8f230630f3406a4aa43986a","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb18321556-ethp5","episode":{"id":"pb18321556","idTag":"ethp5","title":"Your Company Strap Line Could be Costing You Business!","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/5958832/TLT-podcast-coverart_gu7ymh_300x300.jpg","shareLogo":null,"largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/5958832/TLT-podcast-coverart_gu7ymh.jpg","previewContent":null,"content":"

Your business tagline/strap line could actually be LOSING you business, not attracting clients to you.

Your personal description on the social media platform could also be doing the same. You're going against the most basic elements of human psychology and probably don't realise it. Visit: //www.AchieveSuccess.co.uk

","publishTimestamp":1642007759,"duration":357,"mediaUrl":"https://mcdn.podbean.com/mf/web/jvb6zg/FMF_070122_-_personal_headlines-AUDIO6kcna.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-ethp5-1179094","likedCount":0,"deepLink":"https://www.podbean.com/ew/pb-ethp5-1179094","transcriptUrl":null,"permalink":"/e/your-company-strap-line-could-be-costing-you-business/","downloadLink":"https://www.podbean.com/site/EpisodeDownload/PB1179094ETHP5","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":14,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-ethp5-1179094","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false},"episode":{"id":"pb18321556","idTag":"ethp5","title":"Your Company Strap Line Could be Costing You Business!","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/5958832/TLT-podcast-coverart_gu7ymh_300x300.jpg","shareLogo":null,"largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/5958832/TLT-podcast-coverart_gu7ymh.jpg","previewContent":null,"content":"

Your business tagline/strap line could actually be LOSING you business, not attracting clients to you.

Your Company Strap Line Could be Costing You Business!

Comments (0)